October 26, 2012

Big Dog, Little Dog

One of the really fascinating things about working with Salesforce is the depth and breadth of companies that use their products. I’ve been lucky enough to work with organizations of all sizes, both through employment and volunteer work that I have done. I’ve discovered small mom & pop companies using Salesforce to deliver amazing service to their growing customer based, and also seen how Fortune 500 companies are using the cloud to transform the way they do business.

Credit to Amazon.com

This highlights one of my favorite things about the Salesforce product suite – some may call it scalability, but I prefer to say the elasticity of their products. And small businesses are still the heart of their customer base. Every year at Dreamforce, Marc asks how many people are there from companies of less than 1000 employees. In my six years of attending, there was only 1 year that I didn’t raise my hand for that question. And if you look around that huge room, you’ll see that I’m not alone. read more »

October 19, 2012

Honey, it’s cold outside!

Once again, release time is upon us. (And I have to say, the logo picked for Winter 13 is pretty freaking adorable!)

Click through for the release notes!

One of my favorite things that I get to do with this blog is share all the updates that I’m excited about with each release. Now I know that Salesforce is most excited about Touch going GA, but I think that there are a lot of great little nuggets in this release that are more impactful. Here we go! read more »

October 5, 2012

Dreamforce Debrief

Two weeks later, and I feel like I’m finally back in a routine. That’s what Dreamforce does to me. The weeks leading up to it are filled with anticipation and excitement, and then afterwards, it takes me two weeks to digest and absorb everything that I learned. It’s a bit crazy if you think about it.

So what did I learn?

read more »

August 31, 2012

♪ All I want for Dreamforce is you ♪

I honestly didn’t think I would be able to find the time to write this post. I spent most of the week trying to just think of a topic. And then I had a lightbulb moment when I realized that part of what made my week so crazy would make an excellent blog post. And we’re off to the races once again…

I attended by first Dreamforce in 2007. A year later, I was being asked to present. And with each year, that responsibly has grown. A session here, two sessions there, five sessions here. I am so grateful to have the chance to share what I’ve learned, meet other presenters, and share ideas with other customers. I am truly honored each and every time that I’m asked. But I was lucky enough to watch my mentor go through the Dreamforce prep experience the year before I was asked, so I knew what was in store for me. I’m not sure others are quite so lucky.

Get to the point already, Becka!

Yes, sorry – moving on. My point is, that while an honor, presenting at Dreamforce is no walk in the park. read more »

August 24, 2012

If I had a [talking] hammer…

In honor of the AppExchange relaunch (should be in the next few hours), I thought now would be the perfect time for my second in the “If I Had a Hammer…” series.

 

“So what’s a talking hammer?”, you might asked. Not really sure, we should ask Walt Disney. What I’m referring to are my  favorite  marketing apps. (Follow my train of thought there?) There are hundreds of options out there, and for now I don’t want to focus on the marketing automation apps (messaging hammers?), but some other apps that help marketers give value within a Salesforce org. Here we go… read more »

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